Kourtney Kardashian Barker has long been the Kardashian sister most likely to break the internet—not with a selfie, but with a subversion of social norms. This month, the Poosh founder has once again ignited a viral conversation, this time by bringing the concept of “autosexuality” into the mainstream.

While the topic originally surfaced in a 2020 Poosh editorial, it has regained massive traction as fans revisit the piece, speculating whether the reality star is subtly signaling her own evolution. The concept—defined as being sexually aroused by one’s own eroticism and self-image—challenges the traditional outward-facing nature of desire, turning the lens inward in a way that is both controversial and, according to experts, deeply empowering.